MINDWISE

What's the problem UTA...Gorillas or Guerrillas?

grant@mindwiseonline.com (Grant) — Thu, 25 Feb 2010 17:32:00 +0000

Recently we've taken to the streets to break up the cold and monotonous winter commute many of us that live in Utah are faced with.

We thought it'd be fun to have a couple of our street team members dress up in Gorilla Costumes with MINDWISE T-shirts and ride the public light rail. Our own little "Guerrilla Marketing" stunt in our own backyard. With specific instructions not to talk to anyone, not be a distraction, mind their own business and just see what kind of buzz we'd create. If asked, the Gorillas could hand a MINDWISE media kit with more information on what we do.

We've received overwhelming responses of laughter, excitement, twitter messages and more from well wishing commuters. Of course, not surprisingly with all the good, we received a little resistance from the Utah Transit Authority. I guess a few UTA corporates got together and decided that this attention getting endeavor, was illegal (we were told our team couldn't wear masks), after taking off the masks, we were then told we couldn't wear T-shirts (that was blatant Advertising-which needed to be paid for via bus boards and go directly through them). Of course, we obliged but thought it an excellent case study to share some of our views on the topic of Guerrilla Marketing.

We've done numerous guerrilla marketing and promotional campaigns across the nation. From LA to New York and Chicago. Each city has its own flair and attitudes, but all seem to welcome and even embrace non traditional approaches to marketing. The issue, how I see it is this: In this market, Utah (government especially) may be a tad bit ignorant and even a little too cautious when it comes to stepping outside the norms of marketing. Sure, we have a top 40 media market. TV, Radio, Outdoor all thrive. But what if you desire something more? Something to engage, interact and inspire consumers beyond traditional media?

I guess thats where we come in. Warning-shameless plug: Call us. And next time you board a UTA bus or trax train, make sure you're not wearing a T-shirt that can be confused as advertising.

MINDWISE celebrates its 3 year anniversary

grant@mindwiseonline.com (Grant) — Tue, 16 Feb 2010 03:32:00 +0000

Since 2007, agency has taken a unique approach to marketing.

DRAPER, UTAH –Feb 2010 – MINDWISE, a Utah-based out of the box marketing agency celebrated its 3 year anniversary. Since 2007, The marketing firm has seen at least 30% annual growth each year-establishing itself as a viable and trusted partner for companies looking to reach consumers beyond traditional media outlets and mediums.

“We feel most companies are overlooking some crucial, inventive and extremely effective methods to market themselves” said Grant Hanson, Founding Partner. “MINDWISE enables a company or brand to not only focus on traditional sources of advertising, but engage, interact and inspire targeted consumers in a coveted, tested atmosphere.”

“Traditional Media is a no-brainer” , Grant said. “But our goal is to go beyond that-to offer something in addition- and by doing so, increasing not only value, but effectiveness across the board.”

MINDWISE works from the ground up incorporating a brand’s identity and goals into a custom strategy developed to blend a cohesive marketing mix otherwise overlooked. Besides traditional marketing tactics such as TV, print and radio, MINDWISE focuses on methods such as Event Creation and Management, Guerrilla Marketing, Experiential Marketing, Promotions, Sponsorship Activation, buzz creation and more. From sidewalk postings to full scale event marketing tactics and promotion creation, MINDWISE has executed campaigns from Los Angeles to New York City for clients such as Disney on Ice, AST Dew Tour, Dish Network, State and County Fairs, Mountain West Sports Network, Comcast, Best Friends Animal Society, and others.

About MINDWISE:

A marketing agency unlike any other, MINDWISE provides the opportunity to not only see and hear, but also to touch, taste, feel and experience a client’s brand- creating a more enduring impression than traditional media alone. Through channels such as events, guerrilla marketing, experiential, promotions, sponsorship activation, PR and media-MINDWISE will engage, interact and inspire!

Contact:

Grant Hanson

(801) 461-5050 ext 5

grant@mindwiseagency.com

MING Brands (Branding/Creative Case Study)

grant@mindwiseonline.com (Grant) — Wed, 10 Feb 2010 00:53:00 +0000

MING Brands-a new mobile accessory company- turned to MINDWISE to help conceive and create its corporate branding.

MINDWISE created the overall look and feel, company logo and slogan, and even product line names, logos and packaging.

Who's Your Daddy (Sampling Case Study)

grant@mindwiseonline.com (Grant) — Wed, 10 Feb 2010 00:51:00 +0000

Who’s Your Daddy Energy Drink was relatively new in the Utah Market and wanted to increase market share by amongst other tactics; branding and sampling.

MINDWISE developed a unique sponsorship with the Utah State Fair for WYD that included naming rights, exclusive energy drink across all events, and an 11-day intense sampling campaign across fairgrounds. WYD sampling teams worked from open to close to sample 4 unique flavors to a previously un-tasted crowd. Needless to say, those 11 days at the Utah State Fair cultivated probably the most energetic and active crowds in history.

Retail partnerships, admission discounts with WYD purchase, media and pr exposure all added to a successful sampling campaign.

Disney on Ice (Guerrilla Marketing Case Study)

grant@mindwiseonline.com (Grant) — Wed, 10 Feb 2010 00:49:00 +0000

Disney on Ice hired MINDWISE to execute a grass roots/guerrilla marketing campaign to promote one of their shows in the Utah market. A huge part of this campaign was “partnership marketing”.

MINDWISE organized and aligned the Disney on Ice with hundreds of local vendors such as kids clothing stores, grocery outlets, shopping centers, fast food locations, movie complexes and more to put custom signage, enter to win displays on store counters and windows.

MINDWISE also secured many high profile events for Disney on Ice to be apart of including skating events, family winter activities, radio events, public and community outdoor activities and facilities and more.

Comcast (Events Case Study)

grant@mindwiseonline.com (Grant) — Wed, 10 Feb 2010 00:48:00 +0000

MINDWISE was commissioned by Comcast to increase their exposure, good will and lead generation at local fairs, festivals and community events along the Wasatch Front, Utah. Comcast needed to set themselves apart from everyone else doing traditional booth space and exhibits at such events.

MINDWISE created a summer long promotion where-using branded Comcast mini-frisbees handed out at each event by Comcast brand ambassadors-“event goers” could try their chance at winning various prizes and be entered into a “wii a week” sweepstakes and a chance for a grand prize of a “Home Entertainment Makeover” back at the Comcast display. Up to 2 additional “tries” were given if participant signed up for service, and names with contact info were taken providing Comcast reps invaluable follow up leads after each event.

Brand ambassadors, a frisbee drop, promotional display and a custom Comcast bounce house helped draw and keep patrons at each Comcast display while Comcast reps were on hand pitching and getting leads for service.

Zagg (Experiential/Sampling Case Study)

grant@mindwiseonline.com (Grant) — Wed, 10 Feb 2010 00:46:00 +0000

Zagg wanted to capitalize on the launch of the new iPhone 3G to promote its invisibleSHIELD product and in turn, called on MINDWISE to create and execute a 5-market nationwide sampling campaign.

The top 2 apple stores in each New York, San Francisco, Atlanta, Chicago, Denver markets were selected as sampling and demo sites to show thousands of people in line waiting to buy the iPhone, how the invisibleSHIELD product looks, works and acts. In addition to product demos, MINDWISE created interactive competitions for new iPhone shields like “text olympics”, “text spelling bees” and more.

Giveaways, online coupon codes, bulky case mascot, mobile message marketing and picketing signs supported the campaign.

Best Friends Animal Society (Guerrilla Marketing Case Study)

grant@mindwiseonline.com (Grant) — Wed, 10 Feb 2010 00:43:00 +0000

Best Friends Animal society turned to MINDWISE to help educate the public about it’s organization and homeless pets overall.

MINDWISE used a “startling facts” guerrilla marketing campaign to educate and invite the public to get involved to help save homeless pets.

Over 4 consecutive weeks, Best Friends brand ambassadors engaged and interacted with people in the greater Los Angeles area on beaches, walking/jogging trails, dog parks, shopping centers and more to encourage future pet owners in getting their next pet from a shelter and invited them to text in to a Best Friends custom short code for event updates, adoption info and more. A “Pick a Pet” memory game was created to interact with a core audience and share startling facts about homeless pets and ingrain the No More Homeless Pets message through out the campaign.

Best Friends pet food scoops, fridge magnets, brand ambassadors, shirts and more helped spread the word.

Dew Tour (Guerrilla Marketing Case Study)

grant@mindwiseonline.com (Grant) — Wed, 10 Feb 2010 00:41:00 +0000

The AST Dew Tour contracted with MINDWISE to execute a guerrilla marketing campaign to promote the Toyota Challenge in Salt Lake City.

Dew Tour street team members interacting with potential ticket holders at skate parks, boat ramps, concerts, baseball games and other outdoor activities influenced a key demographic that held active lifestyles where traditional media otherwise couldn’t reach.

Onsite skate competitions, demos, bean bag tosses, “tix for tricks” and more quickly drew in crowds to provide a little taste of the Dew Tour brand. Guerrilla signage, partnership marketing, enter to win displays and location procurement were all key components in the success of the campaign.

Being the first time The AST Dew Tour held an event in the Salt Lake market, MINDWISE’s expertise of the local market was a huge advantage. In fact, the past two years while MINDWISE has been involved, each Salt Lake City stop has broken Nationwide Dew Tour records for attendance.

Mtn. Challenge (Promotion Case Study)

grant@mindwiseonline.com (Grant) — Wed, 10 Feb 2010 00:39:00 +0000

MINDWISE was hired to create and execute a college football promotion to capitalize on one of the biggest rivalries in the nation; Utah vs. BYU, and at the same time create some much needed positive public recognition in the state of Utah.

The Mtn. Challenge powered by Comcast was held before 4 BYU and 4 Utah home games with the final competition held before the annual BYU/UTAH game. During The MTN Challenge, contestants/fans competed in a series of timed skills challenges including a field goal kick, hurdles and football toss. The fastest times representing each school competed with the other school’s finalist for the Grand Prize (Trip for two to their teams Bowl Game).

MTN coverage and football highlights, brand ambassadors, custom display, promotional mini-footballs, and more supported the promotion.

Mtn. Mayhem (Events Case Study)

grant@mindwiseonline.com (Grant) — Wed, 10 Feb 2010 00:35:00 +0000

Being the exclusive TV network for the Mountain West Conference, The MTN turned to MINDWISE to create a four day event during the Mountain West Conference Basketball Championships held in Las Vegas.

Labeled as “Mountain Mayhem”, basketball fans were invited to participate in a series of 3 activities; “Mountain View” (a Plinko style game), “On Campus Cam” (get your picture taken with a Mtn TV personality) and “It’s a Numbers Game” (guess how many basketballs are in the Tacoma Truck), all named after popular shows on the network. Each activity interacted with The Mtn’s core audience.

Custom displays and signage, MTN brand ambassadors, sweepstakes, TV’s with looping MTN coverage, Mtn branded sweatbands and more supported the event.

Thousands of fans participated in each of the activities and walked away with positive brand experiences associating their school with The Mtn.

Jazz returning to old logo?

grant@mindwiseonline.com (Grant) — Wed, 03 Feb 2010 16:31:00 +0000

I think its a good move. Actually, I think it's a great move.

I read the Utah Jazz are thinking of returning to their old Jazz logo complete with the New Orleans Jazz Note symbol. I'll put a link to the article below, but I just wanted to share a few thoughts on why I think its a good move.

1. Differentiate. When the Jazz went away from the "note" logo of the past, they also distanced themselves from what set them apart. The Jazz had deep heritage and background. Famous players like Pete Maravich, Ricky Green, Darrell Griffith, Karl Malone and John Stockton-all wore at some point that note on their Jersey. When the Jazz decided to change, those icons and traditions went away as well. In branding, you have to have consistent and repetitive reminders of what makes you different.

2. Update not Overhaul. The Jazz also ignored a major branding law in my eyes. Logos can and should be updated and refreshed. But never a complete overhaul. They very well could have updated the "note" logo to provide a modern and current feel, while keeping the traditions and reminders of the past. Branding isn't a quick fix solution, but a long term "in-it to win-it" attitude.

Read article here.

Sponsorship Stats

grant@mindwiseonline.com (Grant) — Mon, 01 Feb 2010 19:58:00 +0000

Thought this was a good post by IEG regarding Sponsorships. Now...how about activating those?

IEG Property Survey: Largest Categories Account for Fewer Deals

If there is one thing made perfectly clear by the findings from IEG’s latest annual survey of properties, it is that the old stand-bys are no longer standing by.

When it comes to the categories most active in sponsorship, the major players remain the same for the most part—beverages, telecommunications companies and even banks and autos—despite their industry woes—show up on sponsor rosters more than any other industries. But the degree to which they appear has greatly diminished.

For example, in 2000 the nonalcoholic beverage category was number one in the number of properties reporting a sponsor from the category at 42 percent. This year, the category is still number one, but with just 31 percent of nearly 2,300 properties saying they have a nonalcoholic beverage sponsor.

Among the top 10 categories, telecommunications is the only one this year to increase the percentage of properties citing sponsorship from at least one company in the category, growing from 18 percent in ’08 to 25 percent in ’09.

The overall decline in the portion of sponsorship rosters claimed by leading categories continued a general trend that had seen a one-year reversal in ’08, but now appears back to the pattern witnessed for most of the decade.

The upshot for rights holders is that they cannot rely on the usual suspects to account for the sizable chuck of sponsorship revenue they once did.

Table: Most Active Non-Media Sponsor Categories

Category	2009 (%)
Nonalcoholic beverages	31
Bank	28
Telecommunications	25
Automotive	23
Beer	19
Specialty Retail	14
Insurance	12
Financial services (brokerage, mortgage, etc.)	12
Airline	11
Food	11

Figures represent the percentage of properties reporting sponsorship from at least one company in each category.

Mother Knows Best

grant@mindwiseonline.com (Grant) — Thu, 28 May 2009 20:53:00 +0000

“Economic downturn,” it’s a phrase we’re totally sick of hearing, but maybe instead of trying to pretend it’s not there, we should stop and pay attention. We’ve heard that somehow we can make lemonade with these recession lemons. How? Let’s start with mom’s. There’s a really great article that explains how to market to recession moms. (http://promomagazine.com/retail/news/marketing-recession-tips-0428/index.html) Really it seems as though experiential marketing, sampling, guerrilla marketing, etc. may be the way to go with these newly created prudent shoppers. We’re seeing less and less of the spontaneous, spur-of-the-moment shoppers and more and more of the wise, cautious shoppers. This is why experiential marketing is key. Shoppers need to be able to try the products first-hand now. Also, they’ll need to understand how this product is worthwhile financially. The shopaholics’ days are numbered.

Have you heard of the new human race, mommy bloggers? You may even have one living and breathing in your home. Not only that, but their population is exploding. Tropicana’s decided to accommodate this new market by creating an online digital kitchen specifically for these tech-savvy mommas. http://www.blogher.com/groups/juice It’s a great form of viral marketing that allows women to share their kitchen, health, and whatever other secrets they’ve learned about woman-living.

If you’re doubting the kind of pull that these online moms have, just read about the Johnson & Johnson Motrin video ad that was taken off the internet within an hour due to mother’s complaints. (http://bigfatmarketingblog.com/2008/11/19/mothers-brigade-on-the-march/) How many of us listen to our mothers? Now mom’s have found a voice like never before, which can mean great and terrible things for business. We just have to get the moms on our side.

Social Media's power

grant@mindwiseonline.com (Grant) — Thu, 21 May 2009 15:49:00 +0000

Recent post by Jason B. who just started working with us:

I just started with MINDWISE this week, and while I have had some previous exposure to nontraditional, and social media marketing I have learned much more about the industry in general since I began working here. It fascinates me how much marketing power there is on the internet. By now, most people are convinced that they can use Facebook, Twitter, YouTube, and the internet in general to effectively market their business, but it seems businesses have not quite figured out how to harness that power. Some have had successful internet and social marketing campaigns, but I don’t believe that anyone has been able to grasp the full power of social media marketing.

It seems the real power on the web lies in the hands of those who don’t care to use it for commercial purposes. Social media has grown extraordinarily fast, not because people want to be able to connect to businesses and marketers, but because they want to connect to friends and family, and be entertained. This can horribly bad news for businesses, or a fantastic way for them to get positive worldwide exposure, depending on the side you end up on.

Recently a few Domino’s employees posted a video on YouTube of one of them sneezing on a sandwich, sticking food up his nose before it was sold, and a number of other dirty deeds back in the kitchen. (more) Though the video cost nearly nothing to make, it had a bigger impact on the minds of consumers and the general public than many of the expensive campaign that are being ran on the web by big businesses. It was simply entertaining and interesting enough for everyone to pass on.

Now Domino’s is trying to combat the effects of that video by posting a YouTube video of Domino’s USA President telling us all about what they’re going to do to remedy the problem. But somehow that video doesn’t have the same viral affect. I just can’t picture many high school or college students would pass around the video of a CEO reading a scripted apology. But that video of the kids screwing around in the kitchen? Sure it’s gross, but I would be a lot more likely to pass that on to friends. It’s entertaining.

Ford is now running a promotion that is trying to take advantage of any and all social media platforms. (more) They chose “agents,” that had a significant presence in the social media arena and gave them new Ford Fiestas to drive around in. They essentially are letting the agents do what they do best: have fun and tell all of their friends and internet followers about it. Videos will be uploaded onto YouTube, they will be blogging about their adventures, and sending Twitter updates like they normally do, getting great exposure for the new cars.

Ford is definitely taking the right approach on this one. They are not trying to control the social media beast but they are feeding it and trying to point it in the direction that best suits them. They are getting a number of influential people on their side and watching to see how it all plays out. They don’t know enough to do more than that right now; nobody really does. This will be a fantastic learning experience for them, and for anyone who cares to watch- take notes.

Jason B.

MINDWISE

Who says this is Guerrilla Marketing?

grant@mindwiseonline.com (Grant) — Tue, 05 May 2009 21:37:00 +0000

I just read an article in AAAA Smartbrief (an Adweek article) with the headline of: T.J. Maxx, Marshalls team up for TV, guerilla effort

So as we specialize in Guerrilla Marketing, I naturally gave it a read. After chuckling at the classification of Guerrilla Marketing, I thought I'd offer my 2 cents. Although I agree the platform and message are creative, labeling this as "Guerrilla Marketing" seems a little too far fetched. Let's call this what it is: Outdoor. (Out of Home even) It seems with all the buzz about Guerrilla Marketing, many brands, agencies and others want to jump in the sandbox and start playing...although they don't really know the rules.

Here's a few suggestions on what we would have done: What if they had this same group of women "intervene" with real shoppers on the streets of these large cities, with Marshalls and T.J. Maxx shopping bags...directing shoppers to stores with promotions, coupons and special offers. And how about static displays of these same women- only this time as mannequins, in public areas sporting the shopping bags and directional messaging...and what about teaming up with non-competing businesses to lease their window displays (live mannequins?) all promoting the "intervene" theme...now THAT would be Guerrilla Marketing.

read the article here.

Dr. Pepper Snapple INCREASES Ad spending in recession!!!!

grant@mindwiseonline.com (Grant) — Fri, 17 Apr 2009 16:55:00 +0000

I just read a great article about Dr. Pepper Snapple increasing their advertising in this recession. While others are doing the opposite, its nice to see/hear about those who dare to challenge the status quo.

In the past couple weeks i've heard first hand from a couple close marketing executives about the "need" to scale back and how things have been cut. How about the "need" to come out of this economic downturn in better financial shape?

Spread this article around and let's get people preparing and planning for the future the way they should...by standing out in the marketplace and not hiding.

Read the article HERE.

Twitter IS marketing...if you use it correctly

grant@mindwiseonline.com (Grant) — Mon, 13 Apr 2009 18:23:00 +0000

I hate to admit it but I am following John Mayer on Twitter. I thought I'd share clever example on how brands can use twitter, as a genuine marketing tool. Basically John Mayer was just twittering about how cool it'd be if one of the celebrity mags had a headline that read "John Nails Solo to Wheel" (one of his songs). OK magazine caught on and quickly obliged and posted it-which he shared with his followers. You can read the whole article (and see picture) HERE.

Great example of Guerrilla Marketing and a brand INTERACTING with a core audience. Especially one as large as John Mayer's following. I think it's over 300 thousand now. Great exposure for OK Magazine.

Guerrilla Marketing? Not Quite.

grant@mindwiseonline.com (Grant) — Tue, 31 Mar 2009 16:58:00 +0000

I just read an article in the Salt Lake Tribune about Microsoft's new ad campaign. You can read the article here

I personally use a Mac and love all Apple products. But...I also think this is a good ad campaign. My problem with this isn't the campaign overall, its the misleading headline proclaiming this as "Guerrilla Marketing". Um....not quite. A multi million budget, traditional mediums-sniff. Smells like traditional.

Its funny when everyone wants to play the "Guerrilla Marketing" card and are not willing to invest the time, resources or creativity needed to pull it off. Call us next time.

The Mtn. partners with MINDWISE for “Mtn Mayhem” during the Mountain West Conference Basketball Championships

grant@mindwiseonline.com (Grant) — Mon, 30 Mar 2009 22:07:00 +0000

Company to develop and execute a series of interactive activities for fans before, during and after games.

DRAPER, UTAH –March 2009 – MINDWISE, a Utah-based experiential and live event marketing agency announced it has been hired by The Mtn.- The MountainWest Sports Network- to develop and execute “Mtn. Mayhem” - a promotional event during this year’s Conoco Mountain West Conference Basketball Championships- held March 11-14 in Las Vegas, Nevada.

“The Mtn. frequently offers Mountain West Conference fans the opportunity to win great prizes during the course of the year, from branded merchandise to high-definition televisions” said Pam Stinson, Director of Marketing for The Mtn. “Mtn. Mayhem is going to be a fun promotion for fans to participate in on their way into the Thomas & Mack Center before the game and on their way home afterwards.”

“We’re thrilled to team up with The Mtn. for this promotion” said Trevor James, Partner-MINDWISE. “Our goal is to provide an unparalleled fan experience on behalf of the Mtn. Network, it should be an exciting week.”

As part of the promotion, fans attending the tournament can experience Mtn. Mayhem, March 11 – 14 outside the main entrance of the Thomas & Mack Center. Beginning 90 minutes prior to the first game of the day and continuing through the last game of the day, attendees can participate in three interactive games and activities based on some of the network’s original programming including “It’s a Numbers Game”, “Mountain View” and “On Campus Cam”.

About MINDWISE:

MINDWISE provides the opportunity to touch, taste, feel and experience a client’s brand- creating a more enduring impression than traditional media alone. Through channels such as custom promotions, events, sampling, sponsorships, partnerships, and guerrilla marketing MINDWISE will engage, interact and inspire!

About The Mtn.:

The MountainWest Sports Network – The Mtn. – premiered on September 1, 2006 as the first network dedicated to a college athletic conference - the Division I Mountain West Conference (MWC). The Mtn. annually covers more than 200 collegiate sporting events, including football, basketball, Olympic sports, and conference championship coverage. The Mtn. also provides news programming, coaches’ shows, pre and post game analysis and feature programming about MWC athletics. The Mtn. is jointly owned by Comcast and CBS College Sports Network. For more information, visit www.themtn.tv.

Feld Entertainment partners with MINDWISE to promote Disney on Ice through guerrilla marketing

noreply@blogger.com (MINDWISE) — Fri, 20 Feb 2009 18:02:00 +0000

Company to execute live promotional events at key locations throughout the Wasatch Front to drive awareness and ticket sales for the March 12-15, 2009 show.

DRAPER, UTAH –Feb 2009 – MINDWISE, a Utah-based experiential and live event marketing agency announced it has been chosen to execute a Guerrilla Marketing and promotional campaign along the Wasatch Front.

As part of the campaign, Disney on Ice Brand Ambassadors will blanket the Salt Lake, Ogden and Provo metro areas engaging the public through live events showcasing the Disney on Ice brand. Ambassadors will visit key locations such as ice rinks, sporting events, shopping centers and other areas while playing the Disney Scene It © game, answering trivia and other interactive ways to win tickets and other prizes.

In-store signage, wild postings, enter to win displays and partnership marketing also will implemented as part of the promotional campaign.

About MINDWISE:
MINDWISE provides the opportunity to touch, taste, feel and experience a client’s brand- creating a more enduring impression than traditional media alone. Through channels such as custom promotions, events, sampling, sponsorships, partnerships, and guerrilla marketing MINDWISE will engage, interact and inspire! 

Clever YouTube Marketing

grant@mindwiseonline.com (Grant) — Wed, 18 Feb 2009 18:29:00 +0000

My business partner Trevor, just sent me an article from the Wall Street Journal about posting videos on YouTube for marketing purposes. You can read the whole article HERE.

I especially liked near the end of the article where it talks about EA Sports and the Tiger Woods ad. Very well done. I'm being blatantly vague here so you can experience it first hand.

I think we all can learn a little something from this. Enjoy!

The Top Five Most 'Emotionally Engaging' Super Bowl Ads

noreply@blogger.com (MINDWISE) — Wed, 04 Feb 2009 17:21:00 +0000

I thought this article was interesting. It talks about the top 5 most "engaging" Super Bowl Ads. Since we at MINDWISE think of ourselves as experts in "engagement marketing", I thought I'd post it here. See, even traditional media needs to engage. Gone are the days of just putting your name out there and hoping for the best.

MINDWISE
engage. interact. inspire.

The article is here: http://adage.com/mediaworks/article?article_id=134303

Under Armour goes Experiential instead of Super Bowl.

noreply@blogger.com (MINDWISE) — Fri, 30 Jan 2009 19:00:00 +0000

I just read a great article in the Maryland Daily Record about Under Armour choosing Experiential Marketing over an overpriced, absurd ad in the Super Bowl (they made that mistake last year). Since, that's my business- (Experiential Marketing) I love to hear about these things.

Under Armour gave potential consumers a chance to try the new shoes, test them, see them, feel them, smell them even. The effects of this in my opinion, far outweigh whatever results from being apart of the "cool crowd" of wasted ad money.

Kudos to Under Armour-and a few cheers to "Experiential"!

The Article is here http://www.mddailyrecord.com/article.cfm?id=10627&type=UTTM

Enter to Win $10k Shopping Spree to Best Buy

noreply@blogger.com (MINDWISE) — Wed, 05 Mar 2008 04:12:00 +0000

So while we parade about the Wasatch Front chatting with people about Guerrilla Marketing, Experiential Marketing, Promotions and more, we decided to add a little twist in the mix.

We are offering a chance to win a $10,000 shopping spree to Best Buy. Sure...odds aren't in your favor. But someone has to win-may as well be you. 50% market research, 50% Fun, but 100% for real.

Click below enter:

Oh...and if you just want to talk to Utah's FIRST experiential marketing and promotions agency, drop us a line. While others talk about it- we do it.

-MINDWISE