Mtn. Challenge (Promotion Case Study)

MINDWISE was hired to create and execute a college football promotion to capitalize on one of the biggest rivalries in the nation; Utah vs. BYU, and at the same time create some much needed positive public recognition in the state of Utah.

The Mtn. Challenge powered by Comcast was held before 4 BYU and 4 Utah home games with the final competition held before the annual BYU/UTAH game. During The MTN Challenge, contestants/fans competed in a series of timed skills challenges including a field goal kick, hurdles and football toss. The fastest times representing each school competed with the other school’s finalist for the Grand Prize (Trip for two to their teams Bowl Game).

MTN coverage and football highlights, brand ambassadors, custom display, promotional mini-footballs, and more supported the promotion.

Mtn. Mayhem (Events Case Study)

Being the exclusive TV network for the Mountain West Conference, The MTN turned to MINDWISE to create a four day event during the Mountain West Conference Basketball Championships held in Las Vegas.

Labeled as “Mountain Mayhem”, basketball fans were invited to participate in a series of 3 activities; “Mountain View” (a Plinko style game), “On Campus Cam” (get your picture taken with a Mtn TV personality) and “It’s a Numbers Game” (guess how many basketballs are in the Tacoma Truck), all named after popular shows on the network. Each activity interacted with The Mtn’s core audience.

Custom displays and signage, MTN brand ambassadors, sweepstakes, TV’s with looping MTN coverage, Mtn branded sweatbands and more supported the event.

Thousands of fans participated in each of the activities and walked away with positive brand experiences associating their school with The Mtn.

The Mtn. partners with MINDWISE for “Mtn Mayhem” during the Mountain West Conference Basketball Championships

Company to develop and execute a series of interactive activities for fans before, during and  after games.

DRAPER, UTAH –March 2009 – MINDWISE, a Utah-based experiential and live event marketing agency announced it has been hired by The Mtn.- The MountainWest Sports Network- to develop and execute “Mtn. Mayhem” - a promotional event during this year’s Conoco Mountain West Conference Basketball Championships- held March 11-14 in Las Vegas, Nevada. 

“The Mtn. frequently offers Mountain West Conference fans the opportunity to win great prizes during the course of the year, from branded merchandise to high-definition televisions” said Pam Stinson, Director of Marketing for The Mtn.  “Mtn. Mayhem is going to be a fun promotion for fans to participate in on their way into the Thomas & Mack Center before the game and on their way home afterwards.”

“We’re thrilled to team up with The Mtn. for this promotion” said Trevor James, Partner-MINDWISE. “Our goal is to provide an unparalleled fan experience on behalf of the Mtn. Network, it should be an exciting week.”

As part of the promotion, fans attending the tournament can experience Mtn. Mayhem, March 11 – 14 outside the main entrance of the Thomas & Mack Center. Beginning 90 minutes prior to the first game of the day and continuing through the last game of the day, attendees can participate in three interactive games and activities based on some of the network’s original programming including “It’s a Numbers Game”, “Mountain View” and “On Campus Cam”.

About MINDWISE:

MINDWISE provides the opportunity to touch, taste, feel and experience a client’s brand- creating a more enduring impression than traditional media alone.  Through channels such as custom promotions, events, sampling, sponsorships, partnerships, and guerrilla marketing MINDWISE will engage, interact and inspire!

About The Mtn.:

The MountainWest Sports Network – The Mtn. – premiered on September 1, 2006 as the first network dedicated to a college athletic conference - the Division I Mountain West Conference (MWC).  The Mtn. annually covers more than 200 collegiate sporting events, including football, basketball, Olympic sports, and conference championship coverage.  The Mtn. also provides news programming, coaches’ shows, pre and post game analysis and feature programming about MWC athletics.  The Mtn. is jointly owned by Comcast and CBS College Sports Network.  For more information, visit www.themtn.tv.