Guerrilla Marketing? Not Quite.

I just read an article in the Salt Lake Tribune about Microsoft's new ad campaign. You can read the article here

I personally use a Mac and love all Apple products.  But...I also think this is a good  ad campaign. My problem with this isn't the campaign overall, its the misleading headline proclaiming this as "Guerrilla Marketing". Um....not quite. A multi million budget, traditional mediums-sniff. Smells like traditional. 

Its funny when everyone wants to play the "Guerrilla Marketing" card and are not willing to invest the time, resources or creativity needed to pull it off. Call us next time.