What's the problem UTA...Gorillas or Guerrillas?

Recently we've taken to the streets to break up the cold and monotonous winter commute many of us that live in Utah are faced with.

We thought it'd be fun to have a couple of our street team members dress up in Gorilla Costumes with MINDWISE T-shirts and ride the public light rail. Our own little "Guerrilla Marketing" stunt in our own backyard. With specific instructions not to talk to anyone, not be a distraction, mind their own business and just see what kind of buzz we'd create. If asked, the Gorillas could hand a MINDWISE media kit with more information on what we do.

We've received overwhelming responses of laughter, excitement, twitter messages and more from well wishing commuters. Of course, not surprisingly with all the good, we received a little resistance from the Utah Transit Authority. I guess a few UTA corporates got together and decided that this attention getting endeavor, was illegal (we were told our team couldn't wear masks), after taking off the masks, we were then told we couldn't wear T-shirts (that was blatant Advertising-which needed to be paid for via bus boards and go directly through them). Of course, we obliged but thought it an excellent case study to share some of our views on the topic of Guerrilla Marketing.

We've done numerous guerrilla marketing and promotional campaigns across the nation. From LA to New York and Chicago. Each city has its own flair and attitudes, but all seem to welcome and even embrace non traditional approaches to marketing. The issue, how I see it is this: In this market, Utah (government especially) may be a tad bit ignorant and even a little too cautious when it comes to stepping outside the norms of marketing. Sure, we have a top 40 media market. TV, Radio, Outdoor all thrive. But what if you desire something more? Something to engage, interact and inspire consumers beyond traditional media?

I guess thats where we come in. Warning-shameless plug: Call us. And next time you board a UTA bus or trax train, make sure you're not wearing a T-shirt that can be confused as advertising.

MINDWISE celebrates its 3 year anniversary

Since 2007, agency has taken a unique approach to marketing.

DRAPER, UTAH –Feb 2010 – MINDWISE, a Utah-based out of the box marketing agency celebrated its 3 year anniversary. Since 2007, The marketing firm has seen at least 30% annual growth each year-establishing itself as a viable and trusted partner for companies looking to reach consumers beyond traditional media outlets and mediums.

“We feel most companies are overlooking some crucial, inventive and extremely effective methods to market themselves” said Grant Hanson, Founding Partner. “MINDWISE enables a company or brand to not only focus on traditional sources of advertising, but engage, interact and inspire targeted consumers in a coveted, tested atmosphere.”

“Traditional Media is a no-brainer” , Grant said. “But our goal is to go beyond that-to offer something in addition- and by doing so, increasing not only value, but effectiveness across the board.”

MINDWISE works from the ground up incorporating a brand’s identity and goals into a custom strategy developed to blend a cohesive marketing mix otherwise overlooked. Besides traditional marketing tactics such as TV, print and radio, MINDWISE focuses on methods such as Event Creation and Management, Guerrilla Marketing, Experiential Marketing, Promotions, Sponsorship Activation, buzz creation and more. From sidewalk postings to full scale event marketing tactics and promotion creation, MINDWISE has executed campaigns from Los Angeles to New York City for clients such as Disney on Ice, AST Dew Tour, Dish Network, State and County Fairs, Mountain West Sports Network, Comcast, Best Friends Animal Society, and others.

About MINDWISE:

A marketing agency unlike any other, MINDWISE provides the opportunity to not only see and hear, but also to touch, taste, feel and experience a client’s brand- creating a more enduring impression than traditional media alone. Through channels such as events, guerrilla marketing, experiential, promotions, sponsorship activation, PR and media-MINDWISE will engage, interact and inspire!

Contact:

Grant Hanson

(801) 461-5050 ext 5

grant@mindwiseagency.com

MING Brands (Branding/Creative Case Study)

MING Brands-a new mobile accessory company- turned to MINDWISE to help conceive and create its corporate branding.

MINDWISE created the overall look and feel, company logo and slogan, and even product line names, logos and packaging.

Who's Your Daddy (Sampling Case Study)

Who’s Your Daddy Energy Drink was relatively new in the Utah Market and wanted to increase market share by amongst other tactics; branding and sampling.

MINDWISE developed a unique sponsorship with the Utah State Fair for WYD that included naming rights, exclusive energy drink across all events, and an 11-day intense sampling campaign across fairgrounds. WYD sampling teams worked from open to close to sample 4 unique flavors to a previously un-tasted crowd. Needless to say, those 11 days at the Utah State Fair cultivated probably the most energetic and active crowds in history.

Retail partnerships, admission discounts with WYD purchase, media and pr exposure all added to a successful sampling campaign.

Disney on Ice (Guerrilla Marketing Case Study)

Disney on Ice hired MINDWISE to execute a grass roots/guerrilla marketing campaign to promote one of their shows in the Utah market. A huge part of this campaign was “partnership marketing”.

MINDWISE organized and aligned the Disney on Ice with hundreds of local vendors such as kids clothing stores, grocery outlets, shopping centers, fast food locations, movie complexes and more to put custom signage, enter to win displays on store counters and windows.

MINDWISE also secured many high profile events for Disney on Ice to be apart of including skating events, family winter activities, radio events, public and community outdoor activities and facilities and more.

Comcast (Events Case Study)

MINDWISE was commissioned by Comcast to increase their exposure, good will and lead generation at local fairs, festivals and community events along the Wasatch Front, Utah. Comcast needed to set themselves apart from everyone else doing traditional booth space and exhibits at such events.

MINDWISE created a summer long promotion where-using branded Comcast mini-frisbees handed out at each event by Comcast brand ambassadors-“event goers” could try their chance at winning various prizes and be entered into a “wii a week” sweepstakes and a chance for a grand prize of a “Home Entertainment Makeover” back at the Comcast display. Up to 2 additional “tries” were given if participant signed up for service, and names with contact info were taken providing Comcast reps invaluable follow up leads after each event.

Brand ambassadors, a frisbee drop, promotional display and a custom Comcast bounce house helped draw and keep patrons at each Comcast display while Comcast reps were on hand pitching and getting leads for service.

Zagg (Experiential/Sampling Case Study)

Zagg wanted to capitalize on the launch of the new iPhone 3G to promote its invisibleSHIELD product and in turn, called on MINDWISE to create and execute a 5-market nationwide sampling campaign.

The top 2 apple stores in each New York, San Francisco, Atlanta, Chicago, Denver markets were selected as sampling and demo sites to show thousands of people in line waiting to buy the iPhone, how the invisibleSHIELD product looks, works and acts. In addition to product demos, MINDWISE created interactive competitions for new iPhone shields like “text olympics”, “text spelling bees” and more.

Giveaways, online coupon codes, bulky case mascot, mobile message marketing and picketing signs supported the campaign.