Zagg (Experiential/Sampling Case Study)

Zagg wanted to capitalize on the launch of the new iPhone 3G to promote its invisibleSHIELD product and in turn, called on MINDWISE to create and execute a 5-market nationwide sampling campaign.

The top 2 apple stores in each New York, San Francisco, Atlanta, Chicago, Denver markets were selected as sampling and demo sites to show thousands of people in line waiting to buy the iPhone, how the invisibleSHIELD product looks, works and acts. In addition to product demos, MINDWISE created interactive competitions for new iPhone shields like “text olympics”, “text spelling bees” and more.

Giveaways, online coupon codes, bulky case mascot, mobile message marketing and picketing signs supported the campaign.