Who's Your Daddy (Sampling Case Study)

Who’s Your Daddy Energy Drink was relatively new in the Utah Market and wanted to increase market share by amongst other tactics; branding and sampling.

MINDWISE developed a unique sponsorship with the Utah State Fair for WYD that included naming rights, exclusive energy drink across all events, and an 11-day intense sampling campaign across fairgrounds. WYD sampling teams worked from open to close to sample 4 unique flavors to a previously un-tasted crowd. Needless to say, those 11 days at the Utah State Fair cultivated probably the most energetic and active crowds in history.

Retail partnerships, admission discounts with WYD purchase, media and pr exposure all added to a successful sampling campaign.