Jazz returning to old logo?

I think its a good move. Actually, I think it's a great move.

I read the Utah Jazz are thinking of returning to their old Jazz logo complete with the New Orleans Jazz Note symbol. I'll put a link to the article below, but I just wanted to share a few thoughts on why I think its a good move.

1. Differentiate. When the Jazz went away from the "note" logo of the past, they also distanced themselves from what set them apart. The Jazz had deep heritage and background. Famous players like Pete Maravich, Ricky Green, Darrell Griffith, Karl Malone and John Stockton-all wore at some point that note on their Jersey. When the Jazz decided to change, those icons and traditions went away as well. In branding, you have to have consistent and repetitive reminders of what makes you different.

2. Update not Overhaul. The Jazz also ignored a major branding law in my eyes. Logos can and should be updated and refreshed. But never a complete overhaul. They very well could have updated the "note" logo to provide a modern and current feel, while keeping the traditions and reminders of the past. Branding isn't a quick fix solution, but a long term "in-it to win-it" attitude.

Read article here.