Disney on Ice (Guerrilla Marketing Case Study)

Disney on Ice hired MINDWISE to execute a grass roots/guerrilla marketing campaign to promote one of their shows in the Utah market. A huge part of this campaign was “partnership marketing”.

MINDWISE organized and aligned the Disney on Ice with hundreds of local vendors such as kids clothing stores, grocery outlets, shopping centers, fast food locations, movie complexes and more to put custom signage, enter to win displays on store counters and windows.

MINDWISE also secured many high profile events for Disney on Ice to be apart of including skating events, family winter activities, radio events, public and community outdoor activities and facilities and more.