Best Friends Animal Society (Guerrilla Marketing Case Study)

Best Friends Animal society turned to MINDWISE to help educate the public about it’s organization and homeless pets overall.

MINDWISE used a “startling facts” guerrilla marketing campaign to educate and invite the public to get involved to help save homeless pets.

Over 4 consecutive weeks, Best Friends brand ambassadors engaged and interacted with people in the greater Los Angeles area on beaches, walking/jogging trails, dog parks, shopping centers and more to encourage future pet owners in getting their next pet from a shelter and invited them to text in to a Best Friends custom short code for event updates, adoption info and more. A “Pick a Pet” memory game was created to interact with a core audience and share startling facts about homeless pets and ingrain the No More Homeless Pets message through out the campaign.

Best Friends pet food scoops, fridge magnets, brand ambassadors, shirts and more helped spread the word.