Dr. Pepper Snapple INCREASES Ad spending in recession!!!!

I just read a great article about Dr. Pepper Snapple increasing their advertising in this recession. While others are doing the opposite, its nice to see/hear about those who dare to challenge the status quo. 

In the past couple weeks i've heard first hand from a couple close marketing executives about the "need" to scale back and how things have been cut. How about the "need" to come out of this economic downturn in better financial shape?

Spread this article around and let's get people preparing and planning for the future the way they should...by standing out in the marketplace and not hiding.

Read the article HERE.

Twitter IS marketing...if you use it correctly

I hate to admit it but I am following John Mayer on Twitter. I thought I'd share clever example on how brands can use twitter, as a genuine marketing tool.  Basically John Mayer was just twittering about how cool it'd be if one of the celebrity mags had a headline that read "John Nails Solo to Wheel" (one of his songs). OK magazine caught on and quickly obliged and posted it-which he shared with his followers. You can read the whole article (and see picture) HERE.

Great example of Guerrilla Marketing and a brand INTERACTING with a core audience. Especially one as large as John Mayer's following. I think it's over 300 thousand now. Great exposure for OK Magazine.

follow us on twitter: http://twitter.com/MINDWISEagency