Guerrilla Marketing? Not Quite.

I just read an article in the Salt Lake Tribune about Microsoft's new ad campaign. You can read the article here

I personally use a Mac and love all Apple products.  But...I also think this is a good  ad campaign. My problem with this isn't the campaign overall, its the misleading headline proclaiming this as "Guerrilla Marketing". Um....not quite. A multi million budget, traditional mediums-sniff. Smells like traditional. 

Its funny when everyone wants to play the "Guerrilla Marketing" card and are not willing to invest the time, resources or creativity needed to pull it off. Call us next time. 

The Mtn. partners with MINDWISE for “Mtn Mayhem” during the Mountain West Conference Basketball Championships

Company to develop and execute a series of interactive activities for fans before, during and  after games.

DRAPER, UTAH –March 2009 – MINDWISE, a Utah-based experiential and live event marketing agency announced it has been hired by The Mtn.- The MountainWest Sports Network- to develop and execute “Mtn. Mayhem” - a promotional event during this year’s Conoco Mountain West Conference Basketball Championships- held March 11-14 in Las Vegas, Nevada. 

“The Mtn. frequently offers Mountain West Conference fans the opportunity to win great prizes during the course of the year, from branded merchandise to high-definition televisions” said Pam Stinson, Director of Marketing for The Mtn.  “Mtn. Mayhem is going to be a fun promotion for fans to participate in on their way into the Thomas & Mack Center before the game and on their way home afterwards.”

“We’re thrilled to team up with The Mtn. for this promotion” said Trevor James, Partner-MINDWISE. “Our goal is to provide an unparalleled fan experience on behalf of the Mtn. Network, it should be an exciting week.”

As part of the promotion, fans attending the tournament can experience Mtn. Mayhem, March 11 – 14 outside the main entrance of the Thomas & Mack Center. Beginning 90 minutes prior to the first game of the day and continuing through the last game of the day, attendees can participate in three interactive games and activities based on some of the network’s original programming including “It’s a Numbers Game”, “Mountain View” and “On Campus Cam”.

About MINDWISE:

MINDWISE provides the opportunity to touch, taste, feel and experience a client’s brand- creating a more enduring impression than traditional media alone.  Through channels such as custom promotions, events, sampling, sponsorships, partnerships, and guerrilla marketing MINDWISE will engage, interact and inspire!

About The Mtn.:

The MountainWest Sports Network – The Mtn. – premiered on September 1, 2006 as the first network dedicated to a college athletic conference - the Division I Mountain West Conference (MWC).  The Mtn. annually covers more than 200 collegiate sporting events, including football, basketball, Olympic sports, and conference championship coverage.  The Mtn. also provides news programming, coaches’ shows, pre and post game analysis and feature programming about MWC athletics.  The Mtn. is jointly owned by Comcast and CBS College Sports Network.  For more information, visit www.themtn.tv.