Feld Entertainment partners with MINDWISE to promote Disney on Ice through guerrilla marketing
Company to execute live promotional events at key locations throughout the Wasatch Front to drive awareness and ticket sales for the March 12-15, 2009 show.
DRAPER, UTAH –Feb 2009 – MINDWISE, a Utah-based experiential and live event marketing agency announced it has been chosen to execute a Guerrilla Marketing and promotional campaign along the Wasatch Front.
As part of the campaign, Disney on Ice Brand Ambassadors will blanket the Salt Lake, Ogden and Provo metro areas engaging the public through live events showcasing the Disney on Ice brand. Ambassadors will visit key locations such as ice rinks, sporting events, shopping centers and other areas while playing the Disney Scene It © game, answering trivia and other interactive ways to win tickets and other prizes.
In-store signage, wild postings, enter to win displays and partnership marketing also will implemented as part of the promotional campaign.
About MINDWISE:
MINDWISE provides the opportunity to touch, taste, feel and experience a client’s brand- creating a more enduring impression than traditional media alone. Through channels such as custom promotions, events, sampling, sponsorships, partnerships, and guerrilla marketing MINDWISE will engage, interact and inspire!
DRAPER, UTAH –Feb 2009 – MINDWISE, a Utah-based experiential and live event marketing agency announced it has been chosen to execute a Guerrilla Marketing and promotional campaign along the Wasatch Front.
As part of the campaign, Disney on Ice Brand Ambassadors will blanket the Salt Lake, Ogden and Provo metro areas engaging the public through live events showcasing the Disney on Ice brand. Ambassadors will visit key locations such as ice rinks, sporting events, shopping centers and other areas while playing the Disney Scene It © game, answering trivia and other interactive ways to win tickets and other prizes.
In-store signage, wild postings, enter to win displays and partnership marketing also will implemented as part of the promotional campaign.
About MINDWISE:
MINDWISE provides the opportunity to touch, taste, feel and experience a client’s brand- creating a more enduring impression than traditional media alone. Through channels such as custom promotions, events, sampling, sponsorships, partnerships, and guerrilla marketing MINDWISE will engage, interact and inspire!
Labels: event marketing, guerrilla marketing, Press Release
posted by MINDWISE at
10:02 AM
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