Under Armour goes Experiential instead of Super Bowl.
I just read a great article in the Maryland Daily Record about Under Armour choosing Experiential Marketing over an overpriced, absurd ad in the Super Bowl (they made that mistake last year). Since, that's my business- (Experiential Marketing) I love to hear about these things.
Under Armour gave potential consumers a chance to try the new shoes, test them, see them, feel them, smell them even. The effects of this in my opinion, far outweigh whatever results from being apart of the "cool crowd" of wasted ad money.
Kudos to Under Armour-and a few cheers to "Experiential"!
The Article is here http://www.mddailyrecord.com/article.cfm?id=10627&type=UTTM
Under Armour gave potential consumers a chance to try the new shoes, test them, see them, feel them, smell them even. The effects of this in my opinion, far outweigh whatever results from being apart of the "cool crowd" of wasted ad money.
Kudos to Under Armour-and a few cheers to "Experiential"!
The Article is here http://www.mddailyrecord.com/article.cfm?id=10627&type=UTTM
posted by MINDWISE at
11:00 AM
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